LANDING PAGE OPTIMIZATION

The landing page has to be one of my favorite things in marketing. It has helped a lot of people kick start their online business especially those that cannot afford a full-blown website. …

A/B TESTING MASTERY

This is a term that has come up time and time again since I started learning Digital Marketing. CXL institute course did a good job of giving me a better understanding of the concept.

Companies that have used A/B Testing the right way have seen great results…

2020 was a bitter-sweet year.

I’m still learning this writing thing, so please take me as I am.

On the 1st of January, my friend Adeola who now doubles as my business partner sent me a WhatsApp message about a product he had seen and wanted us to sell. I…

CONVERSION RESEARCH

How often do you audit your website? Do you have a low conversion rate and a high bounce rate? How do you figure out what the problem is?

Sit, grab a drink, and relax as I take you through how you can carry out conversion research and use…

USER-CENTRIC MARKETING

Businesses that want to compete and stay ahead in their industries need to start putting users first. This can be approached in different ways to achieve optimal results.

It’s my second week at the CXL institute and I’m excited to share with you what I learned about User-centric…

BUILDING A GROWTH PROCESS

The first week of learning at CXL institute had me questioning everything I thought I knew about marketing, especially growth marketing. The tutors took the time to explain each topic and concept in the most simple way. The course teaches the very basics of growth marketing…

WHY YOU CAN TRUST PAYSTACK, FLUTTERWAVE AND OTHER FINTECH COMPANIES WITH YOUR CARD DETAILS

If you’ve ever made a payment online, chances are that you’ve come across paystack, flutterwave or quickteller.

Financial technology in Africa has grown in leaps and bounds in the last couple of years. According to Forbes…

INTERNET OF THINGS AND ITS SECURITY FLAWS

I was completely fascinated by the Internet of things, the whole concept excites me. Smart TVs, smart cars, smart houses etc. What's cooler than your fridge ordering for supplies when you run out of them?

But getting into cybersecurity has somehow reduced the…

Omolara Sanni

Product Marketer

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